Ève Laurier

Ève Laurier was appointed Vice President, Communications, Marketing and Public Affairs at Bombardier in May 2021. A seasoned professional and senior executive leader, Ms. Laurier has nearly 25 years of knowledge and experience in public relations, communications, branding and corporate marketing.  

Since joining Bombardier, Ms. Laurier has focused her efforts on making Bombardier shine in its home province of Quebec and, in turn, highlighting Quebec know-how in Canada and around the world through the company’s unparalleled products and its international activities. She proudly leads the company’s community, media and government engagement, as well as its employee and customer outreach around the world. Among her accomplishments, Ms. Laurier was the driving force behind the launch of Bombardier’s new brand identity in 2024, which reflects its successful repositioning as a pure-play business aviation company. This new visual identity positions Bombardier as a global innovator whose employees take to heart the needs of leaders who shape the world, delivering the highest-quality aircraft and services with a family-like approach that is unique in the industry.  

Ms. Laurier sets herself apart through her passion for corporate culture and her desire to put authenticity at the heart of her interactions. She is the executive champion of Bombardier's Diversity and Inclusion forum for women and an executive-level catalyst for Bombardier’s Sustainable Aviation Fuel (SAF) strategy, an essential driver of Bombardier’s decarbonization efforts and a pillar of the company’s Environmental, Social and Corporate Governance (ESG) strategy.  

Prior to joining Bombardier, Ms. Laurier held several senior leadership roles including general manager at Edelman’s Montreal office, where she was instrumental in helping businesses and organizations evolve and promote and protect their brands and reputations. She was also Vice President, Strategic Relations, at Richter, an accounting and financial consulting firm.  

Ms. Laurier’s accomplishments have contributed to her recognition as a role model for women. In 2018, she was part of a select group of women leaders from around the world chosen to participate in the International Women’s Forum Fellows Program – an intensive leadership development program in partnership with Harvard Business School and INSEAD. In 2020, she received the Prix Coup de Coeur from the Association des femmes en finances du Québec, and she was also an award finalist in the Leadership, Femmes d’exception category at the 2020 Les Mercuriades gala, a prestigious business contest organized by the Fédération des chambres de commerce du Québec (FCCQ).  

Ms. Laurier holds an Executive Master of Business Administration from McGill and HEC Montréal and a Bachelor of Commerce degree from Concordia University. She is based at Bombardier headquarters in Montréal, Canada